available now: Make Up For Ever HD Elixir

the digital switch happens tomorrow-- are you ready? Make Up For Ever wants you to be with their new HD Elixer. this new beauty serum was created to hydrate like no other, making the surface of the skin makeup-ready, and thus camera-ready once all makeup is applied.

"everyone wants to look natural and have beautiful, firm skin," says creator and artistic director Dany Sanz. "i designed this product with the everyday woman in mind who has normal imperfections. if it's good for HD camera then it's good for everyday light!"

in a unique, non-oily, non-sticky, light-weight gel, HD Elixer is instantly absorbed by the skin and can be applied to entire face or to dehydrated problem areas such as the eye orbital area. key ingredients include d-panthenol and glycerin for hydration, dermican for firmness and tonicity, argatensyl for rapid tightening and fucogel for combating environmental factors like pollution. clinical tests reveal that the product increases skin moisture 520% after just 15 minutes, and continues to hydrate for up to six hours.

HD Elixer is applied after cleansing, and once the formula is fully absorbed, then apply your primer, foundation, etc.

"a lot of things around us are changing...technology is changing," said Sanz. "and we have to go with the [new] rules. it's not just the [makeup] brush!"




you can purchase this right now exclusively on sephora.com and it will be in stores later this summer.

xo