Kiehl's is set to launch its first ever organic skin care collection, reports Women's Wear Daily. the four-item line up contains the brazilian açaí berry, because of its "superior antioxidant properties," says Chris Salgardo, president of Kiehl's USA. this superberry is also known for combating environmental aggressors and stimulating the skin's natural renewal process. the products are due out in mid-September and will be available at over 250 specialty stores in the u.s.,including 33 free standing Kiehl's stores.
while many people assume Kiehl’s products are 100 percent organic, this line is the brand’s first organic skin care line. "since our inception, we have always been known for our service and for creating efficacious products," said Salgardo, noting that everyone asks for "green" products, but still demand high performance. "we heard that our customers wanted organics, that they wanted paraben-free, that they wanted natural— and they wanted to focus on the first signs of aging. we went to the lab to do all that. the result: our new Açaí line."
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